Trell: Indian Tiktok

    India in the wake of boycotting Chinese products has come up very aggressively in recent times. One such ban was seen on various, more precisely 59, Android, and iOS Applications affiliated with the Chinese Industry of Technology. The major names included likes of TikTok: a Chinese video-sharing social networking service owned by ByteDance, Shareit: a Chinese app headquartered in Beijing which allows users to share files between devices, Shein: China-based fast fashion e-commerce platform and many more. 

    The ban has affected the said companies negatively resulting in a huge performance drop but on the other hand, has opened a new set of opportunities for Indian developers to come up with similar home-produced alternatives. Once launched, these locally developed applications have the tremendous potential to capture the currently confused consumer base in India. With the ability to provide local customer support as well as direct aid and understand the market, the opportunity is real and up for grabs for whoever moves first.

    One such application, “Trell” developed in India by a company with the same name and now situated in Bengaluru has hit the market with a great thump. Developed in 2016, the main idea behind the application was to share the local and interesting knowledge for people who are not into blogging. Founded by Prashant Sachan, Bimal Rebba, Arun Lodhi, and Pulkit Agrawal, the company has managed to raise a total of 5.5 Million Dollars over a phase of 3 rounds. The team started out in Mumbai, testing the suitability of the application through their Instagram handle “@trellingmumbai” through which they were soon able to gather a lot of 40,000 followers within mere four weeks. The company defines Trell as a video-first Lifestyle Content discovery platform for millennials, packed with many amazing features, Trell unlike its counterpart, TikTok has not kept itself limited to mere lip-sync videos. It proudly features the ability to make different short videos whether it be related to the genre of cooking, health tips, and makeup tutorials, from providing film and restaurant reviews to traveling vlogs, the content Trell features is very diverse.

    Recently downloaded by over 12 million users, the app was quick to register almost 5 lakh post uploads in just a single day. With a staggering amount of 4 million+ creators & influencers, the ban has proved to be a blessing in disguise for Trell. Recently the app was seen sitting at the top of download charts in the Play Store and with a rating of almost 4.5/5 Stars, there is no hiding the fact that the app has been performing super well. Additionally, Trell has managed to collaborate with multi E-Commerce platforms prevalent in India to provide an enhanced shopping experience which has paved a path for different marketers to promote their products as well. Trell recently has collaborated with the likes of Myntra, Swiggy, OYO, and many more to provide its users an opportunity to earn exciting rewards by playing simple games broadcasted throughout the app. With the current ban on place, the application has also seen a sudden boost in its daily visitors and has already registered around 77 Thousand reviews in the Android Play Store.

    Along with its community of 40 million users and keeping in mind no sooner are Chinese Applications entering Indian market again, Trell has a very bright future ahead given it is able to cater to the needs of its user base and generate the required buzz for its success. If the steps taken further are planned well and executed better, there is no denying the fact that Trell can soon become the new marketplace for unprecedented creativity.

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