Driving a car in California. McDonald’s yellow arch pops by your side, but, wait! Are those beautiful yellow flowers?
Now, you must be wondering why would McDonald’s plant yellow flowers instead of choosing from the vast advertising options? A good question indeed! We have a good answer to it as well. Here’s what happened.
The flowers planted along the freeway shoulders of the road are Yellow California Poppies. They seem to be ordinary, but aren’t, because in California, it is illegal to uproot yellow California Poppies, no matter who owns the land.
This innovative Eco-friendly advertising campaign employed by McDonald’s, world’s largest restaurant chain by revenue, is understood as Seed Bombing. Seed bombing, which could be a well-known concept, hasn’t been utilized in marketing a product before.
This helped McDonald’s achieve two goals with one move:
- Marketing in the long run
- Social Responsibility
Moreover, this is often one in all the foremost creative ways of advertising without spending millions on advertising campaigns. The best part of this strategy is that this does not cost much and yet is incredibly effective. Therefore, it serves the benefits of marketing in the long run by involving business social responsibility.
A yellow arch represents McDonald’s and that is all it requires to remind us about McDonald’s. McDonald’s usually targets low to middle-income families with their extremely affordable prices. The healthy food for families and toys for kids explain the two ways to attract their target customers. So, marketing somewhere each family passes by along with using flowers that can’t be uprooted is a successful way of marketing.
Let’s hope every company starts adopting such innovative marketing strategies that will not only promote their brand but will also contribute towards the environmental concerns.