The following report is based on a video conference between Nitin Kumar, Founder of EasyLearningIndia and Himasweeta Sarma, Brand Executive at The Story Lane along with Divyanshi Kumari, Brand Associate at The Story Lane.
“Why not open a platform for these students (from Arts & Commerce background) and give a holistic solution like e-books, test series, blogs, videos, quizzes, trial classes?”
Progressive effects towards creating a legacy of impact, Nitin Kumar brings together the perfect hotspot for students pursuing Arts and Commerce in their higher secondary to explore the variety of professional courses and fields after 12th grade. Thus, creating diversity for students in the professional arena, EasyLearningIndia keeps the students updated with the courses available in different sectors & methodology to adopt during the preparation and acts as one stop platform to assess the colleges in these courses, exam dates, books, e-books, mock tests, videos, free quizzes, forum etc. Hence, it acts as the spine in cracking the entrance exams and entering into different degree courses. Students do not have to visit different sites and domains to look for crucial entrance exam options and further information since EasylearningIndia stands as a time saver to one of the busiest student lives.
“I was not able to, on a personal note, solve the problems of different students. I wanted to focus on Arts & Commerce students. I wanted to guide them through colleges, opportunities, courses and international scope.”
Nitin Kumar is an alumnus of IP University with a degree in BTech Civil Engineering. In the midst of working in the corporate culture and also tutoring students, he realised the need to create an impact to solve the problems that the mixed variety of students faced from courses to colleges due to the unavailability of one platform to acquire the holistic knowledge about all. He has ever since felt the hype of Engineering and Medical as a field but the other entrance exam courses like IIT HSEE, DIET, GGSIPU, BHU UGET, etc. always lacked the lustre and somewhat had not been a part of mass awareness. This has led to very few acknowledgement in its existence specifically in the village, outskirts, etc. thus, aiming towards the unfolding its vast domain.
“I believe in our system there is not much engagement towards the professional courses. Our entry is mainly focused on science students.”
Nitin clearly emphasises on the lack of awareness about various domains, the institutions, the scope, entrance examinations among the mass. At present with Ed-Tech startups growing and facing a strife to stand different in the market, EasyLearningIndia targets a particular niche i.e. professional courses for the Humanities & Commerce students. He focuses on people going for CA/CS with lesser success ratio whereas there are many more to offer. Further the ongoing pandemic indeed helped them to shift online at a rapid pace but students from poverty and above poverty line had to disengage themselves from the path creating a sense of chaos and confusion.
“We can target 10000 students across India but now are able to serve around 500-700 students only. We are not able to reach all the students from the outskirts and villages. I motivate myself with the thought that one day I will change the lives of many students with the weapon of education.”
It is indeed true that entrepreneurship brings with itself the ups and downs, the tough times striving through which may certainly become harsh. The COVID-19 pandemic confined our physical bodies within the four lifeless walls of our house. EasyLearningIndia had to fight with geographical boundaries because of the same. As compared to the earlier times, fewer students have registered with them; owing to the digital divide present in the country. However, to combat such stressful situations Nitin remarks that he is concentrating on the impact that he wants to bring in multiple lives tomorrow, whether privileged or underprivileged; providing them with a good future is what inspires him to stay strong and tough.
“If you are passionate about your work, if you want to change something & if you want to give a solution to the strata of the society, then go for entrepreneurship.”
As far as budding entrepreneurs are concerned, Nitin advises them to do something that helps them stay passionate towards their work. Entrepreneurship requires a lot of patience. Staying passionate towards the goal and the impact one ought to bring, keeps one on the track tough and determined.