Creativity is Sacred; Aesthetics are God: Schbang

    The following report is based on a video conference between Akshay Gurnani, Founder of Schbang and Himasweeta Sarma, Brand Executive at The Story Lane along with Divyanshi Kumari, Brand Associate at The Story Lane.

    “Schbang emerged under the idea that there are not too many agencies in the country who are providing end-to-end integrated marketing solutions to the brand.”

    The transformation of any establishment from being just a firm to a known brand amidst its consumers is no less than a magical journey; with the spells of hard work, determination and consumer appeal. Schbang, the start-up whose name speaks for itself, is the magician in this journey; embedding the jewels of digital creativity to make the crown of their client companies shine the brightest. With its inception in 2015, Schbang commenced in an era when digital creativity was still a term unheard to the common herd and unknown to the minds of the corporate firms as well. Bringing life into advertising through the means of creativity rooted in culture, one can decipher Schbang’s work in various companies such as London Dairy, Ashok Leyland, Johnsons & Johnsons, Cipla, Pidilite, Castrol, etcetera coupled with humanitarian organisations such as Mukul Madhav Foundation, Reliance Foundation, etcetera. As of the moment, Schbang has not only gained command over the field of digital creativity and advertising but has extended its wings to build up a production house as well. All the goodness in one place, you ask? It’s Schbang.

    “I didn’t want to work for somebody else. If that meant to work under someone to learn for few years so be it. My long term vision for myself was that I want to be an entrepreneur.”

    Schbang traces its origin by being a brainchild of Akshay Gurnani, Harshil Karia, Sohil Karia. Akshay hails from the city that never sleeps, Bombay. With an eagerness to venture more into the field of marketing, Akshay was the only student in his college in Mumbai who did both Finance and Marketing; portraying his thirst for knowledge. After being acquainted with the corporate lifestyle for a short span of time, he felt the need to put something original on the table; an idea that would emerge out like a rare crystal from the ocean of start-ups and hence, Schbang was born. Apart from his professional life, he is also keenly interested in photography, sports and being in the outdoors.

    “There have been a lot of challenges & I think these challenges have made us better people & a better company overall.”

    Entrepreneurship, as well quoted, is not a flowery dream imagination. Schbang, during its initial days had to face the primary consequence of being a startup and that is the issue of being trusted. Hence, convincing the right client was an important trial that they faced. With progression, the factor for hiring & attracting the right talent to a newly born agency is difficult. As quoted by Akshay Gurnani, “the perception based challenge” to bring about a change in the mindset of clients that bore the trademark of Schbang just as a creative-content based agency. It was important to sort that out for the people to be well aware that Schbang performed roles more than just being creative, including web solutions & technology, performance based marketing, business transformation solutions, influencer marketing, branding & consumer centricity.

    “I don’t call them dark days. I would rather call them learning days.”

    Everything taught under the syllabi of Entrepreneurship & Business does not prepare one to face the right amount of strife in the real world; from dealing with difficult clients to accepting failures are lessons that one can only learn through experience. Failures do make an often visit. The founder has never looked them down as the dark days but as a part of those dynamic learning experiences that has been a progressive part of personal & professional growth. From client appreciation emails, to awards and seeing people enjoying the work environment, the right motivation & happiness keeps everything balanced.

    “Don’t start off by thinking that it’s a glamorous world of startups. It all sounds rosy, however it’s a difficult world to be in.”

    Entrepreneurship is indeed an attention driver among the budding youths & all age generations. As a crisp advice, the founder mentions “Don’t give up too soon. Don’t chase money right from beginning.” The startup ecosystem demands a lot of investment in terms of time, money, efforts and patience. The glamorous seeming arena is full of risks that have its necessary prerequisites of patience and perseverance for everyone that aims to step in. Learning as a part is necessary along with doing things that make one uncomfortable for it prepares one to grow and prosper. Surrounding oneself with the right energy is an inevitable part for the long run, he remarks.

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