More

    Out of the box

    Marketing- A Key Factor to Win Politics?

    Read more about the political marketing strategies which helped Modi win 2019 Lok Sabha elections.

    Rise and Fall of Forever 21

    Forever 21 expanded “too fast, too soon”. They expanded rapidly in a short period of time, going from outlets in seven countries to 47 in just six years. However, inadequate research about consumer tastes and preferences and failure to tailor their designs as per local needs proved to be one of their biggest mistakes.

    Lays: Sharing Stories and Spreading Smiles

    Lays went an extra mile and introduced an out-of-the-box campaign: #SmileDekeDekho. The packaging now featured smiles of influencers from across the country, it no longer talked about the product benefits. The goal was now to weave a narrative around sharing smiles and connecting; an idea which got the users asking for their smiles on the Lays packages.

    McDonald’s Seed Bombing

    This innovative Eco-friendly advertising campaign employed by McDonald’s, world’s largest restaurant chain by revenue, is understood as Seed Bombing. Seed bombing, which could be a well-known concept, hasn't been utilized in marketing a product before.

    Decentralisation of Finance: Impact on Traditional Banking

    When we talk about the Decentralisation of Finance: Impact on Traditional Banking, we know we are heading towards an organisation managed by employees, secretive about its functioning, bound by its geographical institutions with a certain set of complicated procedures to be followed.

    Alphabet’s Internet Beaming Balloon

    What is a smartphone without an internet connection? Just a device that enables you to make and receive calls and messages along with certain other basic features. No doubt our expensive smartphones are not of much use these days without a stable internet connection.

    Decentralisation of Finance: INTRODUCTION

    We very well know what fiscal decentralization is, but what do we know about the Decentralisation of Finance? To put it as simply as possible, DeFi is the movement that leverages decentralized networks to transform old trustless and transparent financial protocols that run without intermediaries

    Amazon FBA: Explained

    Different Social Influencers on Instagram, Facebook and Twitter have been sharing their secret of success on how they used Amazon FBA to earn huge profits and since the same has been marketed heavily, many people seem to overcomplicate the whole idea behind the simple Amazon FBA.

    Latest articles

    THE SWIGGY STORY

    Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.

    Starbucks’ Business Model

    Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.

    Savlon

    The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

    THE TALE OF DIVESTMENT – HUL AND GSK

    Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.