Freemium: From players to payers

    This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.

    Burger King & OLD TWEETS!

    Burger King’s twitter account started liking some of his old tweets, going all the way back to 2010. He tagged and tweeted about the whole affair at the food chain's official account, but, to his dismay, there was no response.

    Gazprom: In a league of their own

    Logo sponsorships are common in football. Teams make money by offering jersey space to sponsors that sell various products. However, while most sponsors are private companies with products that fans can buy, Gazprom is a company owned by the Russian government that sells natural gas to foreign countries.

    Episode 2: Personalized Marketing

    Major companies are incorporating personalization into their marketing campaigns, with Internet-based companies leading the way. When we access any website, we are asked for permission to allow ‘cookies’. Have you ever wondered what they are?


    The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

    Marketing- A Key Factor to Win Politics?

    Read more about the political marketing strategies which helped Modi win 2019 Lok Sabha elections.

    Digital Marketing in 2020

    Do you remember the last time you had a glance at the pamphlet handed to you by some random person on the road, only to throw it away? Oh, that’s a whole lot of effort. But, do you remember pausing for the sponsored advertisement of an enormous Flash Sale or a Giveaway while scrolling your Instagram feed? Obviously! You wouldn’t miss those for the world. This transition from real to digital is big. And what follows is an attempt to answer the #HowWhenWhy. Let's read what's ahead!

    Airbnb’s new logo!

    After investing so much time in the new logo, they came up with an upgraded version of their symbol, known as “Belo”. It is the representation of four things: people, place, love and the “A” of Airbnb.

    Out of the Box and Into Bottled Water

    Have you ever wondered why companies and organizations out there spend billions on marketing? We’ll tell you the reason behind this – “it is no longer about the stuff that you make, but about the stories you tell.”

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