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    Riches to Rags

    Rise and Fall of Forever 21

    Forever 21 expanded “too fast, too soon”. They expanded rapidly in a short period of time, going from outlets in seven countries to 47 in just six years. However, inadequate research about consumer tastes and preferences and failure to tailor their designs as per local needs proved to be one of their biggest mistakes.

    Blackberry: From 50% to almost 0

    In 2011, Blackberry used to be among the top companies leading the mobile market with a market value of over $19.9 billion. On the other hand, today with a market value of only $1040 million, Blackberry does not even make it to the top 10 companies in the mobile market.

    Nokia’s Downfall at a Glance

    How Connecting “to” People did not work for Nokia As they assert, “Whatever goes...

    Kingfisher Airlines: The Indian Escape

    Kingfisher Airlines commenced operations in 2005 and was declared bankrupt in 2012. Vijay Mallya, in order to avoid justice fled India in 2016 owing Rs. 9000 Crore to Indian banks. This news spread like wildfire, it questioned even the jurisdiction capabilities of the Indian Government on how easily justice could be evaded by crossing the nation’s border.

    Kodak

    Kodak is a name that brings back a flood of memories, especially for those of us born before digital cameras were popularised.

    Jet Airways: A Journey from Riches to Rags

    Jet Airways, an airline operator, incorporated in 1992, was a private company funded by Naresh Goyal (60%), Gulf Air (20%) and Kuwait Airways (20%) (though, both of the latter two international airlines had to exit in 1997 after a government ordinance and Naresh Goyal purchased the remaining 40% stock).

    Latest articles

    THE SWIGGY STORY

    Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.

    Starbucks’ Business Model

    Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.

    Savlon

    The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

    THE TALE OF DIVESTMENT – HUL AND GSK

    Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.