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    Vine: What’s Trending?

    Before TikTok became a household name, or Snapchat streaks became a trend, the world was going crazy about Vine, a social networking, short-video hosting company.

    Wikipedia’s Business Model

    Wikipedia, the one stop shop for all our school projects and assignments has a simple but unique business model. Appearing at the top in almost all the searches, it is the world’s largest encyclopedia and one of the most visited websites

    Digital Marketing in 2020

    Do you remember the last time you had a glance at the pamphlet handed to you by some random person on the road, only to throw it away? Oh, that’s a whole lot of effort. But, do you remember pausing for the sponsored advertisement of an enormous Flash Sale or a Giveaway while scrolling your Instagram feed? Obviously! You wouldn’t miss those for the world. This transition from real to digital is big. And what follows is an attempt to answer the #HowWhenWhy. Let's read what's ahead!

    Blackberry: From 50% to almost 0

    In 2011, Blackberry used to be among the top companies leading the mobile market with a market value of over $19.9 billion. On the other hand, today with a market value of only $1040 million, Blackberry does not even make it to the top 10 companies in the mobile market.

    Nokia’s Downfall at a Glance

    How Connecting “to” People did not work for Nokia As they assert, “Whatever goes...

    Kingfisher Airlines: The Indian Escape

    Kingfisher Airlines commenced operations in 2005 and was declared bankrupt in 2012. Vijay Mallya, in order to avoid justice fled India in 2016 owing Rs. 9000 Crore to Indian banks. This news spread like wildfire, it questioned even the jurisdiction capabilities of the Indian Government on how easily justice could be evaded by crossing the nation’s border.

    Kodak

    Kodak is a name that brings back a flood of memories, especially for those of us born before digital cameras were popularised.

    Space Tourism

    Is Space Tourism possible? Technology has helped us solve numerous issues that were earlier intractable. But technology is good at creating wants too.

    PUBG ban in India!

    PUBG ban in India! Developed by China’s Tencent Games-owned LightSpeed and Quantum Studio, this battle royale has over 17.5 crore Indians glued to their screens.

    Latest articles

    THE SWIGGY STORY

    Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.

    Starbucks’ Business Model

    Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.

    Savlon

    The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

    THE TALE OF DIVESTMENT – HUL AND GSK

    Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.