The unforeseen and startling emergence of the SARS-CoV-2, also known as the 2019 novel coronavirus, has given birth to COVID-19, one of the most contagious diseases in the history of time. As the virus took a toll on human lives, the economy isn't left undisturbed either.
Major companies are incorporating personalization into their marketing campaigns, with Internet-based companies leading the way. When we access any website, we are asked for permission to allow ‘cookies’. Have you ever wondered what they are?