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    Ankur Agarwal

    6 Posts

    Marketing- A Key Factor to Win Politics?

    Read more about the political marketing strategies which helped Modi win 2019 Lok Sabha elections.

    Kingfisher Airlines: The Indian Escape

    Kingfisher Airlines commenced operations in 2005 and was declared bankrupt in 2012. Vijay Mallya, in order to avoid justice fled India in 2016 owing Rs. 9000 Crore to Indian banks. This news spread like wildfire, it questioned even the jurisdiction capabilities of the Indian Government on how easily justice could be evaded by crossing the nation’s border.

    Airbnb’s new logo!

    After investing so much time in the new logo, they came up with an upgraded version of their symbol, known as “Belo”. It is the representation of four things: people, place, love and the “A” of Airbnb.

    Oreo | The Human Cookies

    Have you ever wondered about Cookies in the form of humans? Or in the form of any planet? Or in the form of a panda? If not, here is one the most successful campaigns of all times released by Oreo in order to brand itself.

    The Process of Entrepreneurship

    The process of entrepreneurship begins with designing, launching, and managing a business venture along with the risk it carries with it. It is not just a venture but a bread earner for people who have invested their life in thinking about the idea, working on that and expanding it to the fullest. With the passage of time, it becomes an emotion for those ambitious people.

    EPISODE 1: The Moment-Marketing Magic

    There has been a drastic change in the marketing environment with the usage of MOMENT-MARKETING by most companies. It is one of the most convenient ways of connecting with viewers, both offline and online.

    Latest articles

    THE SWIGGY STORY

    Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.

    Starbucks’ Business Model

    Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.

    Savlon

    The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

    THE TALE OF DIVESTMENT – HUL AND GSK

    Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.