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Mark-O-Moves
- Freemium: From players to payers
  Mark-O-Moves Arya Roy - February 17, 2021 0
  This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.
  Burger King & OLD TWEETS!
  Mark-O-Moves John Jacob - January 20, 2021 0
  Burger King’s twitter account started liking some of his old tweets, going all the way back to 2010. He tagged and tweeted about the whole affair at the food chain's official account, but, to his dismay, there was no response.
  Gazprom: In a league of their own
  Mark-O-Moves Arya Roy - January 2, 2021 0
  Logo sponsorships are common in football. Teams make money by offering jersey space to sponsors that sell various products. However, while most sponsors are private companies with products that fans can buy, Gazprom is a company owned by the Russian government that sells natural gas to foreign countries.
  Episode 2: Personalized Marketing
  Mark-O-Moves Purvi Pandita - November 23, 2020 0
  Major companies are incorporating personalization into their marketing campaigns, with Internet-based companies leading the way. When we access any website, we are asked for permission to allow ‘cookies’. Have you ever wondered what they are?
Bizmod
- THE SWIGGY STORY
  Bizmod Yashaswi Khandelia - October 19, 2020 0
  Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.
  Starbucks’ Business Model
  Bizmod Pulkit Gaba - October 17, 2020 0
  Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.
  Elon Musk – Part 3 Neuralink
  Bizmod Charu Garg - October 8, 2020 0
  Neuralink is a neural tech company based in California. It was co-founded by visionary Elon Musk back in 2016. Recently, the company explained its product in a live demonstration event after keeping its details hidden from the public all this while.
  Elon Musk – Part 2 SpaceX
  Bizmod Charu Garg - October 5, 2020 0
  SpaceX is a brand. What makes it even more appealing is the presence of the witty entrepreneur- Elon Reeve Musk. The company was the first private company to launch, orbit and recover a spacecraft; send a satellite into high earth orbit and launch commercial manned spaceflight.
News Reel
- Data Protection Bill & its Impact on Businesses
  News Reel Aastha Upadhyay - December 28, 2020 0
  The introduction of The Personal Data Protection Bill, 2019 (“Bill”) by the Ministry of Electronics and Information Technology was a step forward to provide protection to the personal data of individuals and to establish a Data Protection Authority for the same.
  Nicholas Cage and his $150 Million Fortune
  Riches to Rags John Jacob - December 13, 2020 0
  Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
  What Joe Biden’s Victory Means for the Economy
  News Reel Arya Roy - November 28, 2020 0
  America’s financial future definitely hung in the balance this year. Joe Biden is set to inherit an economy that has seen the absolute worst. We’ve seen record unemployment, businesses declaring bankruptcy, an eviction crisis, not to mention the fact that we’re heading into winter, a time when COVID-19 is expected to increase the death toll manifold, devastate hospital systems nationwide, and potentially lead to more lockdowns.
  The Potential Key to Boost Economy
  News Reel Purvi Pandita - November 26, 2020 0
  The unforeseen and startling emergence of the SARS-CoV-2, also known as the 2019 novel coronavirus, has given birth to COVID-19, one of the most contagious diseases in the history of time. As the virus took a toll on human lives, the economy isn't left undisturbed either.
Riches to Rags
- Cafe Coffee Day
  Riches to Rags Aastha Upadhyay - February 8, 2021 0
  The tagline “A lot can happen over coffee” became everyone’s favourite and provided them with an ambience to create a ton of memories. From long drives to fixing a marriage, Café Coffee Day (“CCD”) was everyone’s first choice.
  Reliance Communications
  Riches to Rags Gaurav Chakraborty - January 28, 2021 0
  Supplementing fuel to the downfall, trouble started bubbling among the brothers due to complicated personal reasons. In 2005, after the intervention of their mother, the entire conglomerate was divided into two. Following the split, Anil Ambani took over the telecom arm amongst many others as part of a greater agreement.
  Nicholas Cage and his $150 Million Fortune
  Riches to Rags John Jacob - December 13, 2020 0
  Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
  Sears: A Journey from Sky to Sea
  Riches to Rags Himasweeta Sarma - December 4, 2020 0
  Weaving up the cocoon of success through the thread of diversification and amalgamation, Sears traces its roots back to the brain cells of Richard Warren Sears and Alvah Curtis Roebuck, American businessmen of the black and white 1880s.
Current Trends
- The Flash of Networks: 5G
  Current Trends Himasweeta Sarma - January 13, 2021 0
  5G brings the sunshine of eternal happiness onto the lives of its users as the sparkles of an outstanding experience are sure to fall over everyone.
  Is there compensation for COVID Vaccine side-effects?
  Current Trends Arya Roy - January 8, 2021 0
  If someone suffers severe side-effects from the vaccine, there is basically no one to blame in the US court of law. Alex Azar, Secretary of the Department of Health and Human Services, invoked the Public Readiness and Emergency Preparedness (PREP) Act in February 2020, which protects the makers of COVID-related products, such as vaccines and treatments, from legal action.
  AI-Powered Chatbots: The Thor of Technology
  Current Trends Himasweeta Sarma - December 19, 2020 0
  Artificial Intelligence (AI) captured the attention of the public the very moment it hit the markets. Constructed on the bricks on the pedestal of AI are the powered Chatbots with assets loaded up to the brim.
  QAnon: The virality of a baseless conspiracy theory
  Current Trends Arya Roy - December 9, 2020 0
  There exists a certain look that has taken over everything, be it a certain colour palette, font, or a particular design. This visual style sells meal kits, clothes, newspaper subscriptions, and just about anything else. This is a phenomenon particularly witnessed on social media. Such is the story of QAnon.
Others
- All Companies Quarantiming Mergers and Acquisitions Why Entrepreneurship
  Expansion of the Social Network: Facebook & Kustomer
  Economy Purvi Pandita - February 11, 2021 0
  This deal could grant businesses and customers more support and strengthen the interactions that take place over Facebook and its other messaging apps, like WhatsApp, Instagram, and Facebook Messenger.
  The $350 Million Deal
  Mergers and Acquisitions Purvi Pandita - December 24, 2020 0
  The brutal battle between Zomato and Swiggy drove the UberEats business into losses, morphing it into nothing but collateral damage and a burden for its parent Uber.
  The Era of Big 5: Disney & Fox
  Mergers and Acquisitions Gaurav Chakraborty - December 16, 2020 0
  Headlines on New York Times, March 20th, 2019, read: "Disney moves from Behemoth to Colossus with closing of Fox Deal''. It was and continues to be the prevalent opinion of the masses as The Walt Disney Company (Disney) acquired Twentieth Century Fox (Fox), accommodating almost whole of its assets for a whopping US$ 71.3 Billion thus marking one of the most notable developments in the entire world media in the previous immediate 50 years. We shall traverse this significant advancement by going beyond the headlines and thus simplifying it.
  Vodafone and Idea Merger
  Mergers and Acquisitions Gaurav Chakraborty - December 12, 2020 0
  India is currently the second-largest telecommunications market with a subscriber base of about 1.16 billion. The Indian mobile economy is expanding swiftly and will...
About Us

WELCOME TO THE STORY LANE

EPISODE 1: BHARTI AIRTEL

Today, Bharti Airtel provides a range of services such as GSM, 3G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services. The company ranks amongst the top 3 mobile service providers globally in terms of subscribers with its operations in nearly 18 countries....

JET AIRWAYS RICHES TO RAGS

More than a year has gone by since the airline carrier that popularized air travel for middle-class Indian families by bringing airline prices down drastically, shut its operations down. In this article we’re going to explore how the largest airline in India with a market share of 22.5%, met its end.

EPISODE 1: THE MOMENT MARKETING MAGIC

MARK-O-MOVES

In today’s competitive world, there are many companies providing goods and services along the same lines, but very few become successful and get an edge over their competitors. The reason is not the end product but also the medium used to fill up the communication gap between the customer and the producer.

AMAZON FBA: EXPLAINED CURRENT TRENDS

“Fulfillment by Amazon” or Simply “Amazon FBA” must be a term floating around you a lot nowadays. Many sellers have successfully used the opportunity provided by the same marketplace to enhance their business and reach out to a different and vast group of buyers.

Latest

Freemium: From players to payers

Mark-O-Moves February 17, 2021

This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.

Expansion of the Social Network: Facebook & Kustomer

Economy February 11, 2021

This deal could grant businesses and customers more support and strengthen the interactions that take place over Facebook and its other messaging apps, like WhatsApp, Instagram, and Facebook Messenger.

Cafe Coffee Day

Riches to Rags February 8, 2021

The tagline “A lot can happen over coffee” became everyone’s favourite and provided them with an ambience to create a ton of memories. From long drives to fixing a marriage, Café Coffee Day (“CCD”) was everyone’s first choice.

Weekly News

👉 Walmart owned Flipkart has acquired 140 acres of land to set up its largest fulfilling center in Asia in Manesar, Gurgaon.

👉 Ecommerce platform Amazon India has partnered with Indian Railway Catering and Tourism Corporation (IRCTC), to provide customers facility to book reserved trains tickets on Amazon.

👉 Paytm First Games relisted on Google play store after weeks.

👉 Uber on Thursday announced a partnership with electric vehicle fleet operator Lithium Urban Technologies to deploy over 1,000 EVs, all sedans across Delhi NCR, Mumbai, Bangalore, Hyderabad and Pune.

👉 SpaceX successfully launches another Starlink mission, with over 700 satellites launched to date.

👉 Amazon, Flipkart and Snapdeal ramp up logistics as Ecommerce majors prep for Festive rush.

Companies Quarantiming

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News Reel

Data Protection Bill & its Impact on Businesses

News Reel December 28, 2020

Nicholas Cage and his $150 Million Fortune

Riches to Rags December 13, 2020

What Joe Biden’s Victory Means for the Economy

News Reel November 28, 2020

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Riches to Rags

Kingfisher Airlines: The Indian Escape

Ankur Agarwal - September 9, 2020

Kingfisher Airlines commenced operations in 2005 and was declared bankrupt in 2012. Vijay Mallya, in order to avoid justice fled India in 2016 owing Rs. 9000 Crore to Indian banks. This news spread like wildfire, it questioned even the jurisdiction capabilities of the Indian Government on how easily justice could be evaded by crossing the nation’s border.

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