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Mark-O-Moves
- Savlon
  Mark-O-Moves Himanshi Kalota - October 15, 2020 0
  The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.
  Marketing- A Key Factor to Win Politics?
  Mark-O-Moves Ankur Agarwal - September 21, 2020 0
  Read more about the political marketing strategies which helped Modi win 2019 Lok Sabha elections.
  Digital Marketing in 2020
  Mark-O-Moves Yashaswi Khandelia - September 18, 2020 0
  Do you remember the last time you had a glance at the pamphlet handed to you by some random person on the road, only to throw it away? Oh, that’s a whole lot of effort. But, do you remember pausing for the sponsored advertisement of an enormous Flash Sale or a Giveaway while scrolling your Instagram feed? Obviously! You wouldn’t miss those for the world. This transition from real to digital is big. And what follows is an attempt to answer the #HowWhenWhy. Let's read what's ahead!
  Airbnb’s new logo!
  Mark-O-Moves Ankur Agarwal - August 30, 2020 0
  After investing so much time in the new logo, they came up with an upgraded version of their symbol, known as “Belo”. It is the representation of four things: people, place, love and the “A” of Airbnb.
Bizmod
- THE SWIGGY STORY
  Bizmod Yashaswi Khandelia - October 19, 2020 0
  Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.
  Starbucks’ Business Model
  Bizmod The Story Lane - October 17, 2020 0
  Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.
  Elon Musk – Part 3 Neuralink
  Bizmod Charu Garg - October 8, 2020 0
  Neuralink is a neural tech company based in California. It was co-founded by visionary Elon Musk back in 2016. Recently, the company explained its product in a live demonstration event after keeping its details hidden from the public all this while.
  Elon Musk – Part 2 SpaceX
  Bizmod Charu Garg - October 5, 2020 0
  SpaceX is a brand. What makes it even more appealing is the presence of the witty entrepreneur- Elon Reeve Musk. The company was the first private company to launch, orbit and recover a spacecraft; send a satellite into high earth orbit and launch commercial manned spaceflight.
News Reel
- THE TALE OF DIVESTMENT – HUL AND GSK
  Economy Yashaswi Khandelia - October 13, 2020 0
  Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.
  The Sponsor’s Paradise
  News Reel Yashaswi Khandelia - October 9, 2020 0
  It was in the year 2007 that our perception of cricket changed forever. For those who cannot understand what the conversation is about, in this year, the concept of IPL was launched, leading to a revolution in Indian Domestic Cricket.
  PUBG ban in India!
  News Reel Maansi Shekhar - September 2, 2020 0
  PUBG ban in India! Developed by China’s Tencent Games-owned LightSpeed and Quantum Studio, this battle royale has over 17.5 crore Indians glued to their screens.
  10 Banned Chinese Apps Substitutes ft. WeChat, Weibo, Parallel Space, QQ Music
  News Reel The Story Lane - August 10, 2020 0
  Read about substitutes for 10 popular banned Chinese apps ft. WeChat, Weibo, Parallel Space, QQ Music
Riches to Rags
- Vine: What’s Trending?
  Riches to Rags Raajveer Batra - October 11, 2020 0
  Before TikTok became a household name, or Snapchat streaks became a trend, the world was going crazy about Vine, a social networking, short-video hosting company.
  Rise and Fall of Forever 21
  Riches to Rags Sejal Nathany - September 15, 2020 0
  Forever 21 expanded “too fast, too soon”. They expanded rapidly in a short period of time, going from outlets in seven countries to 47 in just six years. However, inadequate research about consumer tastes and preferences and failure to tailor their designs as per local needs proved to be one of their biggest mistakes.
  Blackberry: From 50% to almost 0
  Riches to Rags Himanshi Kalota - September 13, 2020 0
  In 2011, Blackberry used to be among the top companies leading the mobile market with a market value of over $19.9 billion. On the other hand, today with a market value of only $1040 million, Blackberry does not even make it to the top 10 companies in the mobile market.
  Nokia’s Downfall at a Glance
  Riches to Rags Yashaswi Khandelia - September 11, 2020 0
  How Connecting “to” People did not work for Nokia As they assert, “Whatever goes...
Current Trends
- Work From Home- Is The New Concept Here To Stay?
  Current Trends Yashaswi Khandelia - September 28, 2020 0
  Things changed almost overnight when the Corona virus broke out and called for a complete lockdown. It’s been six months now...
  Space Tourism
  Current Trends Charu Garg - September 6, 2020 0
  Is Space Tourism possible? Technology has helped us solve numerous issues that were earlier intractable. But technology is good at creating wants too.
  Smart Home Technology
  Current Trends Raajveer Batra - August 9, 2020 0
  There are chances that you might have heard these commands, even used them at least once over the past few years. They are two of the most commonly used commands for Amazon’s Alexa and Google’s Assistant, the most acclaimed artificially intelligent assistants available in the market, respectively.
  Plant-Based Meat Industry
  Current Trends Charu Garg - August 5, 2020 0
  Plant-Based Meat Industry. Meat, once considered to be a luxury food-item, has now become an essential part of people’s diet, especially in developed countries. Rising income levels and improved technological processes are part of the reason why the demand for meat is shooting up. The pandemic has both favorably and unfavorably impacted the meat industry.
Others
- All Companies Quarantiming Why Entrepreneurship
  The Process of Entrepreneurship
  Why Entrepreneurship Ankur Agarwal - August 14, 2020 0
  The process of entrepreneurship begins with designing, launching, and managing a business venture along with the risk it carries with it. It is not just a venture but a bread earner for people who have invested their life in thinking about the idea, working on that and expanding it to the fullest. With the passage of time, it becomes an emotion for those ambitious people.
  Episode 7: Amazon
  Companies Quarantiming Maansi Shekhar - July 8, 2020 1
  Amazon has brought laurels in the fields of e-commerce, cloud computing, digital streaming and artificial intelligence.
  Episode 6: Google
  Companies Quarantiming Raajveer Batra - July 7, 2020 1
  Even after the nation-wide lockdown was imposed in India, Google’s stocks continued to follow the same trend. It was not until April 29th that the company’s performance rose yet again and the decline proved to be less severe than feared by the markets.
  Episode 5: Netflix
  Companies Quarantiming Charu Garg - July 5, 2020 0
  During the pre-lockdown period the company had been witnessing extraordinary cash flow burn. The major reason being the production of original content by the company.
About Us

WELCOME TO THE STORY LANE

EPISODE 1: BHARTI AIRTEL

Today, Bharti Airtel provides a range of services such as GSM, 3G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services. The company ranks amongst the top 3 mobile service providers globally in terms of subscribers with its operations in nearly 18 countries....

JET AIRWAYS RICHES TO RAGS

More than a year has gone by since the airline carrier that popularized air travel for middle-class Indian families by bringing airline prices down drastically, shut its operations down. In this article we’re going to explore how the largest airline in India with a market share of 22.5%, met its end.

EPISODE 1: THE MOMENT MARKETING MAGIC

MARK-O-MOVES

In today’s competitive world, there are many companies providing goods and services along the same lines, but very few become successful and get an edge over their competitors. The reason is not the end product but also the medium used to fill up the communication gap between the customer and the producer.

AMAZON FBA: EXPLAINED CURRENT TRENDS

“Fulfillment by Amazon” or Simply “Amazon FBA” must be a term floating around you a lot nowadays. Many sellers have successfully used the opportunity provided by the same marketplace to enhance their business and reach out to a different and vast group of buyers.

Latest

THE SWIGGY STORY

Bizmod Yashaswi Khandelia - October 19, 2020 0

Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.

Starbucks’ Business Model

Bizmod The Story Lane - October 17, 2020 0

Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.

Savlon

Mark-O-Moves Himanshi Kalota - October 15, 2020 0

The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.

Weekly News

👉 Walmart owned Flipkart has acquired 140 acres of land to set up its largest fulfilling center in Asia in Manesar, Gurgaon.

👉 Ecommerce platform Amazon India has partnered with Indian Railway Catering and Tourism Corporation (IRCTC), to provide customers facility to book reserved trains tickets on Amazon.

👉 Paytm First Games relisted on Google play store after weeks.

👉 Uber on Thursday announced a partnership with electric vehicle fleet operator Lithium Urban Technologies to deploy over 1,000 EVs, all sedans across Delhi NCR, Mumbai, Bangalore, Hyderabad and Pune.

👉 SpaceX successfully launches another Starlink mission, with over 700 satellites launched to date.

👉 Amazon, Flipkart and Snapdeal ramp up logistics as Ecommerce majors prep for Festive rush.

Companies Quarantiming

Episode 7: Amazon

Companies Quarantiming Maansi Shekhar - July 8, 2020 1

Amazon has brought laurels in the fields of e-commerce, cloud computing, digital streaming and artificial intelligence.

Episode 6: Google

Companies Quarantiming Raajveer Batra - July 7, 2020 1

Even after the nation-wide lockdown was imposed in India, Google’s stocks continued to follow the same trend. It was not until April 29th that the company’s performance rose yet again and the decline proved to be less severe than feared by the markets.

Episode 5: Netflix

Companies Quarantiming Charu Garg - July 5, 2020 0

During the pre-lockdown period the company had been witnessing extraordinary cash flow burn. The major reason being the production of original content by the company.

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News Reel

THE TALE OF DIVESTMENT – HUL AND GSK

Economy Yashaswi Khandelia - October 13, 2020 0

Back in 2018, the British-Dutch Company, HUL announced its merger with the Indian nutrition business of GlaxoSmithKline and was anticipated to support the FMCG company's position in the Indian market in a significant manner.

The Sponsor’s Paradise

News Reel Yashaswi Khandelia - October 9, 2020 0

It was in the year 2007 that our perception of cricket changed forever. For those who cannot understand what the conversation is about, in this year, the concept of IPL was launched, leading to a revolution in Indian Domestic Cricket.

PUBG ban in India!

News Reel Maansi Shekhar - September 2, 2020 0

PUBG ban in India! Developed by China’s Tencent Games-owned LightSpeed and Quantum Studio, this battle royale has over 17.5 crore Indians glued to their screens.

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Bizmod

Elon Musk – Part 1 TESLA

Charu Garg - October 2, 2020 0

The electric car manufacturer Tesla and its CEO Elon Musk have been making it to the headlines ever so often. The man has either haters or lovers, no in-betweens.

Economy