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    WELCOME TO THE STORY LANE VIEW STORIES EPISODE 1: BHARTI AIRTEL COMPANIES
    QUARANTIMING
    Today, Bharti Airtel provides a range of services such as GSM, 3G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services. The company ranks amongst the top 3 mobile service providers globally in terms of subscribers with its operations in nearly 18 countries.... Continue Reading
    JET AIRWAYS RICHES TO RAGS More than a year has gone by since the airline carrier that popularized air travel for middle-class Indian families by bringing airline prices down drastically, shut its operations down. In this article we’re going to explore how the largest airline in India with a market share of 22.5%, met its end. Continue Reading EPISODE 1: THE MOMENT MARKETING MAGIC MARK-O-MOVES In today’s competitive world, there are many companies providing goods and services along the same lines, but very few become successful and get an edge over their competitors. The reason is not the end product but also the medium used to fill up the communication gap between the customer and the producer. Continue Reading AMAZON FBA: EXPLAINED CURRENT TRENDS “Fulfillment by Amazon” or Simply “Amazon FBA” must be a term floating around you a lot nowadays. Many sellers have successfully used the opportunity provided by the same marketplace to enhance their business and reach out to a different and vast group of buyers. Continue Reading

    Kavach : Every Student’s Personal Shield

    “It’s not easy for a 17-18-year-old to realise what they want to do in their future at such an early stage. I realized this was a very common problem.”

    Pariksha : Making an impact where it matters the most!

    A labor of love of four brilliant minds, Karanvir Singh, Utkarsh Bagri, Vikram Shekhawat and Deepak Chaudhary, Pariksha is a test-prep company for government exams, one of the fastest growing start-ups in its segment.

    Freemium: From players to payers

    This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.

    Companies Quarantiming

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    The Jio Empire

    Once criticized for its way of operations, today, JIO is clearly enunciating it's worth and tremendous potential. In the end, we can only imagine the future JIO holds for itself and the stakeholders (including India itself). The cards have been dealt, the stakes are as high and now there is no going back.