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Mark-O-Moves
- Episode 2: Personalized Marketing
  Mark-O-Moves Purvi Pandita - November 23, 2020 0
  Major companies are incorporating personalization into their marketing campaigns, with Internet-based companies leading the way. When we access any website, we are asked for permission to allow ‘cookies’. Have you ever wondered what they are?
  Savlon
  Mark-O-Moves Himanshi Kalota - October 15, 2020 0
  The brand which healed without stinging took birth on May 22, 1992 when Johnson & Johnson acquired Savlon, followed by ITC in 2015. Savlon kicked off its journey as a disinfectant which was used to clean wounds and it further diversified and came up with hand-wash and soap.
  Marketing- A Key Factor to Win Politics?
  Mark-O-Moves Ankur Agarwal - September 21, 2020 0
  Read more about the political marketing strategies which helped Modi win 2019 Lok Sabha elections.
  Digital Marketing in 2020
  Mark-O-Moves Yashaswi Khandelia - September 18, 2020 0
  Do you remember the last time you had a glance at the pamphlet handed to you by some random person on the road, only to throw it away? Oh, that’s a whole lot of effort. But, do you remember pausing for the sponsored advertisement of an enormous Flash Sale or a Giveaway while scrolling your Instagram feed? Obviously! You wouldn’t miss those for the world. This transition from real to digital is big. And what follows is an attempt to answer the #HowWhenWhy. Let's read what's ahead!
Bizmod
- THE SWIGGY STORY
  Bizmod Yashaswi Khandelia - October 19, 2020 0
  Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.
  Starbucks’ Business Model
  Bizmod Pulkit Gaba - October 17, 2020 0
  Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.
  Elon Musk – Part 3 Neuralink
  Bizmod Charu Garg - October 8, 2020 0
  Neuralink is a neural tech company based in California. It was co-founded by visionary Elon Musk back in 2016. Recently, the company explained its product in a live demonstration event after keeping its details hidden from the public all this while.
  Elon Musk – Part 2 SpaceX
  Bizmod Charu Garg - October 5, 2020 0
  SpaceX is a brand. What makes it even more appealing is the presence of the witty entrepreneur- Elon Reeve Musk. The company was the first private company to launch, orbit and recover a spacecraft; send a satellite into high earth orbit and launch commercial manned spaceflight.
News Reel
- Nicholas Cage and his $150 Million Fortune
  Riches to Rags John Jacob - December 13, 2020 0
  Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
  Data Protection Bill & its Impact on Businesses
  News Reel Aastha Upadhyay - November 30, 2020 0
  The introduction of The Personal Data Protection Bill, 2019 (“Bill”) by the Ministry of Electronics and Information Technology was a step forward to provide protection to the personal data of individuals and to establish a Data Protection Authority for the same.
  What Joe Biden’s Victory Means for the Economy
  News Reel Arya Roy - November 28, 2020 0
  America’s financial future definitely hung in the balance this year. Joe Biden is set to inherit an economy that has seen the absolute worst. We’ve seen record unemployment, businesses declaring bankruptcy, an eviction crisis, not to mention the fact that we’re heading into winter, a time when COVID-19 is expected to increase the death toll manifold, devastate hospital systems nationwide, and potentially lead to more lockdowns.
  The Potential Key to Boost Economy
  News Reel Purvi Pandita - November 26, 2020 0
  The unforeseen and startling emergence of the SARS-CoV-2, also known as the 2019 novel coronavirus, has given birth to COVID-19, one of the most contagious diseases in the history of time. As the virus took a toll on human lives, the economy isn't left undisturbed either.
Riches to Rags
- Nicholas Cage and his $150 Million Fortune
  Riches to Rags John Jacob - December 13, 2020 0
  Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
  Sears: A Journey from Sky to Sea
  Riches to Rags Himasweeta Sarma - December 4, 2020 0
  Weaving up the cocoon of success through the thread of diversification and amalgamation, Sears traces its roots back to the brain cells of Richard Warren Sears and Alvah Curtis Roebuck, American businessmen of the black and white 1880s.
  Vincent Kennedy McMahon
  Riches to Rags John Jacob - December 2, 2020 3
  Vincent Kennedy McMahon is a household name when it comes to wrestling. He is, without a doubt, the face of WWE with a star to his name in the walk of fame. It can be presumed that a high ranking personality like him would be a billionaire, but what can’t be is the fact that he took numerous tumbles from his high chair.
  Compaq : The Bestseller’s Extinction
  Riches to Rags Himasweeta Sarma - November 21, 2020 0
  Taking birth in the minds of Rod Canion, Jim Harris and Bill Murto, Compaq possessed the crown of the largest purveyors of personal computers before the 1990s with every household’s dream to own one. With the succulent taste of success over their tongues, not a single individual could predict the cataclysmic storm that awaited for the company in the impending years which eventually killed this once glorious company in 2013.
Current Trends
- AI-Powered Chatbots: The Thor of Technology
  Current Trends Himasweeta Sarma - December 14, 2020 0
  Artificial Intelligence (AI) captured the attention of the public the very moment it hit the markets. Constructed on the bricks on the pedestal of AI are the powered Chatbots with assets loaded up to the brim.
  QAnon: The virality of a baseless conspiracy theory
  Current Trends Arya Roy - December 9, 2020 0
  There exists a certain look that has taken over everything, be it a certain colour palette, font, or a particular design. This visual style sells meal kits, clothes, newspaper subscriptions, and just about anything else. This is a phenomenon particularly witnessed on social media. Such is the story of QAnon.
  What Joe Biden’s Victory Means for the Economy
  News Reel Arya Roy - November 28, 2020 0
  America’s financial future definitely hung in the balance this year. Joe Biden is set to inherit an economy that has seen the absolute worst. We’ve seen record unemployment, businesses declaring bankruptcy, an eviction crisis, not to mention the fact that we’re heading into winter, a time when COVID-19 is expected to increase the death toll manifold, devastate hospital systems nationwide, and potentially lead to more lockdowns.
  The Potential Key to Boost Economy
  News Reel Purvi Pandita - November 26, 2020 0
  The unforeseen and startling emergence of the SARS-CoV-2, also known as the 2019 novel coronavirus, has given birth to COVID-19, one of the most contagious diseases in the history of time. As the virus took a toll on human lives, the economy isn't left undisturbed either.
Others
- All Companies Quarantiming Mergers and Acquisitions Why Entrepreneurship
  The Era of Big 5: Disney & Fox
  Mergers and Acquisitions Gaurav Chakraborty - December 14, 2020 0
  Headlines on New York Times, March 20th, 2019, read: "Disney moves from Behemoth to Colossus with closing of Fox Deal''. It was and continues to be the prevalent opinion of the masses as The Walt Disney Company (Disney) acquired Twentieth Century Fox (Fox), accommodating almost whole of its assets for a whopping US$ 71.3 Billion thus marking one of the most notable developments in the entire world media in the previous immediate 50 years. We shall traverse this significant advancement by going beyond the headlines and thus simplifying it.
  Vodafone and Idea Merger
  Mergers and Acquisitions Gaurav Chakraborty - December 12, 2020 0
  India is currently the second-largest telecommunications market with a subscriber base of about 1.16 billion. The Indian mobile economy is expanding swiftly and will...
  HMD GLOBAL & NOKIA
  Mergers and Acquisitions Raajveer Batra - November 4, 2020 7
  Nokia. The brand name that was forged in Finland and outlived every other, so much so that it is now revered as a cultural phenomenon in the form of countless memes. The popularity is so widespread that even if you weren’t lucky enough to use its phones, you must be well acquainted with the classic ‘unbreakable’ Nokia phone.
  STEEL A DEAL
  Mergers and Acquisitions Yashaswi Khandelia - November 1, 2020 0
  The story today concerns a six-month battle tracing back to 2006, when the creation of the steel group, Arcelor Mittal took place, by far the largest steel company in the world, combining as it did the two largest companies - Arcelor Steel and Mittal Steel.
About Us

WELCOME TO THE STORY LANE

EPISODE 1: BHARTI AIRTEL

Today, Bharti Airtel provides a range of services such as GSM, 3G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services. The company ranks amongst the top 3 mobile service providers globally in terms of subscribers with its operations in nearly 18 countries....

JET AIRWAYS RICHES TO RAGS

More than a year has gone by since the airline carrier that popularized air travel for middle-class Indian families by bringing airline prices down drastically, shut its operations down. In this article we’re going to explore how the largest airline in India with a market share of 22.5%, met its end.

EPISODE 1: THE MOMENT MARKETING MAGIC

MARK-O-MOVES

In today’s competitive world, there are many companies providing goods and services along the same lines, but very few become successful and get an edge over their competitors. The reason is not the end product but also the medium used to fill up the communication gap between the customer and the producer.

AMAZON FBA: EXPLAINED CURRENT TRENDS

“Fulfillment by Amazon” or Simply “Amazon FBA” must be a term floating around you a lot nowadays. Many sellers have successfully used the opportunity provided by the same marketplace to enhance their business and reach out to a different and vast group of buyers.

Latest

AI-Powered Chatbots: The Thor of Technology

Current Trends December 14, 2020

Artificial Intelligence (AI) captured the attention of the public the very moment it hit the markets. Constructed on the bricks on the pedestal of AI are the powered Chatbots with assets loaded up to the brim.

The Era of Big 5: Disney & Fox

Mergers and Acquisitions December 14, 2020

Headlines on New York Times, March 20th, 2019, read: "Disney moves from Behemoth to Colossus with closing of Fox Deal''. It was and continues to be the prevalent opinion of the masses as The Walt Disney Company (Disney) acquired Twentieth Century Fox (Fox), accommodating almost whole of its assets for a whopping US$ 71.3 Billion thus marking one of the most notable developments in the entire world media in the previous immediate 50 years. We shall traverse this significant advancement by going beyond the headlines and thus simplifying it.

Nicholas Cage and his $150 Million Fortune

Riches to Rags December 13, 2020

Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.

Weekly News

👉 Walmart owned Flipkart has acquired 140 acres of land to set up its largest fulfilling center in Asia in Manesar, Gurgaon.

👉 Ecommerce platform Amazon India has partnered with Indian Railway Catering and Tourism Corporation (IRCTC), to provide customers facility to book reserved trains tickets on Amazon.

👉 Paytm First Games relisted on Google play store after weeks.

👉 Uber on Thursday announced a partnership with electric vehicle fleet operator Lithium Urban Technologies to deploy over 1,000 EVs, all sedans across Delhi NCR, Mumbai, Bangalore, Hyderabad and Pune.

👉 SpaceX successfully launches another Starlink mission, with over 700 satellites launched to date.

👉 Amazon, Flipkart and Snapdeal ramp up logistics as Ecommerce majors prep for Festive rush.