This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.
Burger King’s twitter account started liking some of his old tweets, going all the way back to 2010. He tagged and tweeted about the whole affair at the food chain's official account, but, to his dismay, there was no response.
Logo sponsorships are common in football. Teams make money by offering jersey space to sponsors that sell various products. However, while most sponsors are private companies with products that fans can buy, Gazprom is a company owned by the Russian government that sells natural gas to foreign countries.
Major companies are incorporating personalization into their marketing campaigns, with Internet-based companies leading the way. When we access any website, we are asked for permission to allow ‘cookies’. Have you ever wondered what they are?
Swiggy is following a non-stop journey. The brand which started with delivering food in one city is now escalating across India. Having changed the entire landscape of how India eats, its unconventional business model has made the life of every foodie easier, tastier, and more fun.
Starbucks’ Business Model Starbucks is the largest chain of coffee houses with a very different story of a beverage brand and a coffee business empire.
Neuralink is a neural tech company based in California. It was co-founded by visionary Elon Musk back in 2016. Recently, the company explained its product in a live demonstration event after keeping its details hidden from the public all this while.
SpaceX is a brand. What makes it even more appealing is the presence of the witty entrepreneur- Elon Reeve Musk. The company was the first private company to launch, orbit and recover a spacecraft; send a satellite into high earth orbit and launch commercial manned spaceflight.
The introduction of The Personal Data Protection Bill, 2019 (“Bill”) by the Ministry of Electronics and Information Technology was a step forward to provide protection to the personal data of individuals and to establish a Data Protection Authority for the same.
Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
America’s financial future definitely hung in the balance this year. Joe Biden is set to inherit an economy that has seen the absolute worst. We’ve seen record unemployment, businesses declaring bankruptcy, an eviction crisis, not to mention the fact that we’re heading into winter, a time when COVID-19 is expected to increase the death toll manifold, devastate hospital systems nationwide, and potentially lead to more lockdowns.
The unforeseen and startling emergence of the SARS-CoV-2, also known as the 2019 novel coronavirus, has given birth to COVID-19, one of the most contagious diseases in the history of time. As the virus took a toll on human lives, the economy isn't left undisturbed either.
The tagline “A lot can happen over coffee” became everyone’s favourite and provided them with an ambience to create a ton of memories. From long drives to fixing a marriage, Café Coffee Day (“CCD”) was everyone’s first choice.
Supplementing fuel to the downfall, trouble started bubbling among the brothers due to complicated personal reasons. In 2005, after the intervention of their mother, the entire conglomerate was divided into two. Following the split, Anil Ambani took over the telecom arm amongst many others as part of a greater agreement.
Nicholas Cage is one of the bigger actors in Hollywood, headlining classic movies like The Ghost Rider, the ever so awesome National Treasure Series, Face/Off with John Travolta, and many more. It's not rare when celebrities go overboard with their spending, but Cage gave the word overboard a whole different meaning. Once among the richest Hollywood stars, having a net worth of around $150 million, Cage has always had a huge spending problem. He squandered a whole lot of his fortune on bizarre items.
Weaving up the cocoon of success through the thread of diversification and amalgamation, Sears traces its roots back to the brain cells of Richard Warren Sears and Alvah Curtis Roebuck, American businessmen of the black and white 1880s.
If someone suffers severe side-effects from the vaccine, there is basically no one to blame in the US court of law. Alex Azar, Secretary of the Department of Health and Human Services, invoked the Public Readiness and Emergency Preparedness (PREP) Act in February 2020, which protects the makers of COVID-related products, such as vaccines and treatments, from legal action.
Artificial Intelligence (AI) captured the attention of the public the very moment it hit the markets. Constructed on the bricks on the pedestal of AI are the powered Chatbots with assets loaded up to the brim.
There exists a certain look that has taken over everything, be it a certain colour palette, font, or a particular design. This visual style sells meal kits, clothes, newspaper subscriptions, and just about anything else. This is a phenomenon particularly witnessed on social media. Such is the story of QAnon.
This deal could grant businesses and customers more support and strengthen the interactions that take place over Facebook and its other messaging apps, like WhatsApp, Instagram, and Facebook Messenger.
The brutal battle between Zomato and Swiggy drove the UberEats business into losses, morphing it into nothing but collateral damage and a burden for its parent Uber.
Headlines on New York Times, March 20th, 2019, read: "Disney moves from Behemoth to Colossus with closing of Fox Deal''. It was and continues to be the prevalent opinion of the masses as The Walt Disney Company (Disney) acquired Twentieth Century Fox (Fox), accommodating almost whole of its assets for a whopping US$ 71.3 Billion thus marking one of the most notable developments in the entire world media in the previous immediate 50 years. We shall traverse this significant advancement by going beyond the headlines and thus simplifying it.
India is currently the second-largest telecommunications market with a subscriber base of about 1.16 billion. The Indian mobile economy is expanding swiftly and will...
WELCOME TO THE STORY LANEVIEW STORIES EPISODE 1: BHARTI AIRTEL COMPANIES QUARANTIMING Today, Bharti Airtel provides a range of services such as GSM, 3G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services. The company ranks amongst the top 3 mobile service providers globally in terms of subscribers with its operations in nearly 18 countries.... Continue Reading JET AIRWAYS RICHES TO RAGS More than a year has gone by since the airline carrier that popularized air travel for middle-class Indian families by bringing airline prices down drastically, shut its operations down. In this article we’re going to explore how the largest airline in India with a market share of 22.5%, met its end. Continue Reading EPISODE 1: THE MOMENT MARKETING MAGIC MARK-O-MOVES In today’s competitive world, there are many companies providing goods and services along the same lines, but very few become successful and get an edge over their competitors. The reason is not the end product but also the medium used to fill up the communication gap between the customer and the producer. Continue Reading AMAZON FBA: EXPLAINED CURRENT TRENDS “Fulfillment by Amazon” or Simply “Amazon FBA” must be a term floating around you a lot nowadays. Many sellers have successfully used the opportunity provided by the same marketplace to enhance their business and reach out to a different and vast group of buyers. Continue Reading
“It’s not easy for a 17-18-year-old to realise what they want to do in their future at such an early stage. I realized this was a very common problem.”
A labor of love of four brilliant minds, Karanvir Singh, Utkarsh Bagri, Vikram Shekhawat and Deepak Chaudhary, Pariksha is a test-prep company for government exams, one of the fastest growing start-ups in its segment.
This is the world of Freemium apps – a business model that, in the past few years, has largely wiped out the market for paid games. Now, game designers have to monetise the gameplay, and one way to do that is by applying some fundamental lessons of behavioural psychology.
Once criticized for its way of operations, today, JIO is clearly enunciating it's worth and tremendous potential. In the end, we can only imagine the future JIO holds for itself and the stakeholders (including India itself). The cards have been dealt, the stakes are as high and now there is no going back.